What is so great about having your own stores is that you can deliver on the trust value of your brand and in this way control your image. March 23, 2020 March 23, . She wasnt the best student, pass percentage was low and there were only a handful of women in the field. However, the company was nationalised in 1973. "We are sharing Sana Hashwani's test results in order to dispel the rumours that she has Covid19. . Here one has to nurture and build teams which understand the brand. Wow, never heard that one before. Its exhausting! She was in a relationship with the dancer and choreographer Melvin Louis. Proud of the two entrepreneurs who made it big on their own in-spite of their privileged backgrounds. According to Shagufta these goals should include financial and emotional independence since they are the two most important elements of life for a woman. However, the news is entirely fake as Sana Safinaz issued an official statement, also showing Sana's COVID 19 test results which turned out to be negative. With experience, they have learnt how to deal with people, customers, and compensations. She stopped giving time to herself, stopped reading, listening to music and put a lot of unnecessary restrictions on herself. Very admirable ladies.have created millions of jobs. It is a time when fame and fortune is favouring the commercial favourites as opposed to the creative experts. And the dynamic in our company is not just hers and mines but the tons of young people who are incredibly dynamic. There would be stampedes, all for the neatly packaged lawn outfits that came with exciting goody bags of embroidered add-ons, lace inserts, buttons and detailing that allowed women to play with. The ministry set trade schools in the right areas, where eager girls would come to learn. If a customer buys one of our products from another store, there is no guarantee they will refund your money. Fashion fades, only style remains the same. We were just numb; we were just doing what we were doing. We have entered the next level with prt and are investing in the product and the brand. We are a tiny business, for me it felt super uber cool to have my name up there. SH: Its the nature of the business. I dont think the government realises the severity of the problem copying is a huge issue; it is an industry wide problem. She was considering getting a Masters degree but decided to test the waters out here in Pakistan. SANA HASHWANI: We love both the business and the design aspect. Which has been sent to Quarantineh Center under preventive measures where she is undergoing treatment. "One of the recipes for success is failure as well," Sana is honest to admit. Both of the hotels were converted into Marriott brand in 1990s. Women unnecessarily make themselves go through the guilt of not doing enough. ", The News International - Copyright @ 2010-2023, The little prince and the art of perception management, From Pakistan to Jordon, with love from Jimmy Khan. Life before Sana Safinaz was good but Sana is thankful for being here. Coming back to work after such a long period, however, left her at a disadvantage against her colleagues but she was determined to catch up. She is one of the top make-up artists in town and it is not surprising why! Initially it was difficult to align Pakistani traditional designs with international designs and concepts, but gradually she found her way forward. Sana Hashwani signs up as Board Member of Fashion Pakistan, and she comes with great ideas. A: So the brand is very much associated with the two of you? You can never rest with retail. Somewhere between her studies, family, and career she lost sight of herself. While helping out others through her yoga sessions, she ensures she keeps her mind at peace too. I have to-do lists for the week and on Sunday I realize I didnt get any of the things done. Free Local & International Shipping (Above USD 500) - UAN: 021-111-003-005. A: How did you start? She started working when she turned 19 and married her high school sweetheart 15 years ago. SM: Wherever there is a demand, there will be a supply. An amalgamation of the ideas put forward by Sana Hashwani and Safinaz Muneer, the brand, which is now 27 years old, revolutionized the market time and again, and has been a constant pathbreaker in what couture and fast fashion means in Pakistan. Why are you asking a racist, I want to ask her?". It is not healthy for anyone in any kind of setting to be the one to make the sacrifices while everyone else walks all over you but any relationship is a give and take so sometimes you put yourself first and at other times, your partner, child or a parent. To maintain her own health, she practices yoga and makes sure she cleanses and moisturizes her skin to keep it fresh and young. calling the social media rumours "uncalled for and unproductive slander": A photo posted by Instagram (@instagram) on Mar 22, 2015 at 11:21am PDT. Almost every brand in Pakistan has a retail outlet there, theres a large food court and an entertainment zone for children. They have . When you are young, you are fearless; you are at the beginning of things and you experiment. Sana has selected women that have aspired against the odds with hardwork and dedication. Sana Safinaz contact info: Phone number: +92 21111003005 Website: www.sanasafinaz.com What does Sana Safinaz do? He is the founder and chairman of Hashoo Group, a conglomerate best known for Pearl-Continental Hotels & Resorts. Im basically responsible for 236 lab specimen collection units from Karachi through to Gilgit, 11 stat labs spread through the country, one tertiary lab at stadium road campus, and 12 outpatient medical centers in Karachi, Rawalpindi and Lahore.. After that we decided that we are going to do lawn on our own. Sana and Safinaz are in a pretty amazing position and theyre both pretty amazing themselves, considering the position Pakistani fashion is in these days. Good for them. She believes that if one pursues progress then every setback and every challenge is motivation to work even harder. Hobby for privileged class with millions of important contacts. Two very extraordinary ladies. Included on the apparel side is the brands latest venture in retail. Why would a young girl like Sasha or Zuwair (Safinaz and Sanas young daughters) trust a 50-year-old? We started with light evening wear and it snowballed; the vision came in the last 10 years. As a surgeon, a woman has to understand that if she is not able to be there at all times for her children, it is because someone else needed her more. SH: This happens. Do not fall into that rat race, love yourself, be focused, tell your subconscious you can and it starts bringing it together. That way she wont have to compromise. Sometimes getting it all done is really hard. Safinaz is married to Sana's brother. For a young girl stepping into the workforce today she has two things to say be positive and own up to your mistakes. "Ready to wear bridals is not a new concept but its new for us," Sana explains. Text Us @ 9095 (For Residents Of Pakistan Only). "When youre being humble and moving from point A to point B and youre not jealous of others and concentrating on what youre good at, I think thats the reason for our success, too.". A whole campaign was organized around the 100th issue which became a huge social media success. SM: In retrospect I think that had we had business degrees we would have been savvier, although our baby steps toward the bigger picture worked for us. It was crass. Interview: Sana Hashwani and Safinaz Muneer of SANASAFINAZ - People - Aurora Sana and Safinaz on their 25 years in the industry, maintaining product quality, and dealing with copied. While Sehr believes prioritizing is the key to success and that is exactly what helps her manage each day as it comes, her life is not free of challenges. Therefore, when the going gets tough, Bina goes for vacations and switches off from her busy life. My work brings about so many positive changes in me. Safinaz is sitting with a young Italian girl, married to a Pakistani and hence having moved to Karachi when I walk in; she's helping her understand the market dynamic so she can start her own label. "That was my baby. You have to protect your business smartly. The onus is on us. She feels the younger generation today is too narcissist in this age of social media and they need to accept when they are at fault. Sana Safinaz are true innovators and trailblazers in all their business and creative endeavors and have set the bar high for the business of fashion in Pakistan. Managing what is indisputably Pakistans most aspirational fashion brand, Sana Hashwani and Safinaz Muneer talk about 27 years in the business and what it is that keeps them going from strength to strength. I never imagined I would do it one day and seeing it unfold in front of my eyes was a moment of immense pride for me. With the pace at which shes going, we wont be surprised to find Sanas achievements gracing magazines more and more frequently. Sana and Safinaz are the most non-political and pleasant people in the field. Theyre all revved up for fashion week and are celebrating the inclusion of their names in the top 50 CEOS of the country. SANA HASHWANI: We love both the business and the design aspect. From being pregnant to making the effort of getting your children through the years at school, instilling the drive to work hard, teaching them about being balanced and inculcating the sense of religion, it all takes a lot. Summary. In April 2016, he and his son, Murtaza Hashwani, were named in the Panama Papers.[8]. You take a motif, you merge and change and take ownership of it. You have to keep on innovating," Safinaz says with absolute clarity. In our society a lot of women depend on their families for little things that provide them happiness. It was quite a dilemma since Mehr was pregnant with her second child and had to give time to family, but the opportunity was too good to pass. Amin A. Hashwani. According to an American-business magazine' Forbes, ' 2020 he is 7th richest Pakistani with a net worth of 1.5 billion US dollars. Tomorrow is my daughters 7th birthday and the first day of a fashion week. At that point I realised a normal, healthy baby is really a miracle and gift from God and I cant thank Him enough for my son. Iqraas journey shows that no matter how successful a woman is, she is a mother before anything else and her children are in fact her greatest assets and the real reason for her happiness. Every Monday morning, I feel I cant go on anymore. But Mehr manages to pull through every time and the cycle continues. Indeed, to have a daughter as loving and as strong as Sehr, it takes a devoted mother and exceptional parenting. March 23, 2020. Miracle Woman Sadaf Khans journey shows how, if women stick it out, the hurdles that life throws your way become a thing in the past before they even know it. After a lot of contemplation, she took the most difficult decision of her life; she moved back to Pakistan and started working with Sana Safinaz. I wouldnt have been here, giving this interview, if it wasnt for them.. More and more girls now want to do something of their own and put their education to use. It was truly amazing seeing the response the audience gave to both shows and I felt exhilarated. In 2021, "Mahay" collection, broke all records ever made in fashion industry with ever highest sales worldwide. SH: There used to be limited supplies in terms of thread, buttons, lace Today, hundreds of markets cater to this. She also loves spending time with her husband, we are one team, once a week we have date night.. This is a country of nearly 200 million people; unofficially Karachi has a population of 28 million people, Lahore approximately 11 to 12 million. Also find news, photos and . Sana and Safinaz introduced the concept of lawn as formalwear, introducing chiffon, silk and net dupattas to dress it up. She did not have a plan B for her career and the only option she had was to switch to commerce. ", "I couldnt sleep for a month," Sana then recalls the many times her lawn campaigns were targeted for being elitist or racist. Their position is professionally very strong. Sadaf was able to manage creating a work life balance as she had completed the bulk of her training when she had her children. We can generate our own electricity, our own water, youre not particularly supported as small businesses, all of us are floundering and working out how to do things for ourselves. Other countries have a proper structure, they have unions and councils. But Im not. Trying out something new may not be easy, but it may open doors to a world which is unknown, but is beautiful and rewarding. I was just like wow! This is precisely our reaction when we see Bina Khans transformational looks on brides. Number of locations. Motivating people is the key to excelling and I strive to do my best in that, Iqraa explains. Therefore, after graduating with a Masters degree in textiles from Central Saint Martins in London, she returned to Karachi and carved a special place for herself in the textile sector. In Pakistan, there is no proper system but Bina also sees this as a great learning experience. There have been many moments when we wanted to quit. So the price is a key point.". Abroad retail is massive. She somehow picked herself up, suffered a minor concussion yet overcame it through positive reaffirmation. After graduating from Smith College in USA, she picked a career in investment banking but life took an unexpected turn when recession hit and the next thing Salina knew, she was out of a job. We design and run bridal entirely on our own. There is no doubt that this talented artist has many more feathers to put in her cap in the years to come. The duo is all set to launch its first Muzlin collection of the year and their ubiquitous luxury lawn is right around the corner too. Cheerful and bubbly by nature, Mehr has the conviction and foresight to look at the bigger picture and after discussion with her partner they decided to go for it. Be proud to be brown! Sana handles prt entirely on her own. If you can dream it, you can do it.. The point is to keep moving forward and not letting difficult situations to pull you down. With her family right by her side, she is sure to make a special name for herself in the field of art and design in Pakistan. "Our first ever show was a disaster; I remember Safinaz cried after it. March on, Ladies! SH: And a very exciting one. @F. Shah I guess they design for the niche, not for general public. We are the only premier luxury retailer offering elegant ready-to-wear & fashion fabrics, tastefully printed and embroidered along with avant-garde silhouettes for the modern woman. "Its the business of fashion that keeps driving us," Safinaz Muneer continues. It was like climbing a mountain. Hashwani studied at the University of Karachi and in 1960 founded the Hassan Ali Company along with his brother AHSAN IQBAL YOUSUFZAI. Sana rocked this off-shoulder crme printed tunic with a pair of straight black pants. It reaffirmed to me that I am capable of doing anything I want to. Thank you Shagufta for teaching us it is never too late to start anew, for teaching us to have faith in ourselves and embrace each challenge with a stride. When youre older you shrug it off and say, so what if missed the first step whats the big deal? However, the company was nationalised in 1973. That doesnt mean you should be cold but know what is best for you- emotional health is very important and it should start at the level of our children where we teach them how to deal with their emotions and how to be confident with their presentation., Even women like Sadaf who are very passionate about their work, feel weak at times. The soft spoken and the very beautiful Sadaf believes that in todays fast paced life, it does not make any sense for a woman to be dependent on her male counterpart for monetary support. This is how you achieve brand loyalty. SM: We only cater to our clients. But the industry has won accolades and made fashion shine. Pakistani's popular clothing and accessories retailer Sana Safinaz on Monday condemned rumours that their CEO Sana Hashwani has contracted the novel coronavirus. Youre sitting with 20 heads now that are putting in effort together, thats very exciting. That is quite an achievement in a male dominated corporate world. SM: No. A textile designer by qualification and having the experience of working with some of the top fashion houses in Pakistan, Seveen is currently a permanent faculty member at Indus Valley School, Karachi. Now, the only important thing for girls is not just looking good and getting married. Sana has been blessed with incredible support from her family, friends, and husband. I dont ever want to disappoint them, explains Sehr when talking about her ambitions. I love her more than anything in the world, says Sehr with emotions twinkling in her eyes. When you are invested in a company as the owner, the company is more successful because your name is there and you dont want to put rubbish in a store. We saw that no one else was doing designer lawn, so we took it on ourselves and took the brand from X to Y. A: How organised is the fashion industry? You need to be very liquid because you have to keep re-inventing your stores and opening new ones. "Maybe cosmetics, different things from our retail points of view because now we have a network that allows us to do more. Pakistani's popular clothing and accessories retailer Sana Safinaz on Monday condemned rumours that their CEO Sana Hashwani has contracted the novel coronavirus. Lawn Royals: Sana and Safinaz. We get into deep, long, and annoying conversations about post-colonial hang ups. She doesnt use her phone much and takes a break from social media. You derive happiness from knowing you are independent. "The minute we dont have it we start to get bored. She has watched her children grow and as they all mature and develop their distinctive personalities it makes her proud. Of course, theres healthy competition and were all competing against one another but theres also a line that you draw.